10 Best Conversion Rate Optimization Books (Website CRO)

Whether you’re starting an e-commerce website from scratch or you’ve been in this industry for a long time, this is a great CRO book to read. It has new things to teach you about conversion rate optimization that you won’t find anywhere else. Plus, it’s available in all formats: Kindle, audiobook, hardcover, and paperback.

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Grow 10X with CRO book

7. Grow 10X With CRO

One of the strongest features of this 290-page book is that it gives you rare access to decades of online experiments done by leading companies that you can use to your advantage.

If you want to understand the powerful combination of web design, copywriting, visual design, and buyer psychology, then this book is a good read. It’s available as a Kindle book and paperback.

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You should test that book

3. You Should Test That

In this 300-page book, Benji will teach you:

  • The basics of information marketing and how businesses can use it to build trust with their customers.
  • Methods to build a sales funnel that is primed to capture as many leads as possible for your business.
  • How to conduct marketing campaigns that include Google Ads, video ads, and landing pages.
  • Copywriting tips and techniques that can improve conversion rates.
  • Ways to nurture leads in your sales funnel using proven email marketing tactics like segmentation, personalized messages, and follow-ups.
  • The best way to go about A/B and multivariate testing, including testing tools, strategies, and more.

I hope you enjoyed this list of the best conversion rate optimization books.

The book teaches you what CRO is, how to set up a website that will convert more visitors into leads, and how to build a sales funnel that will turn those leads into customers.

A list of the best books on CRO would not be complete without Convert Every Click by Benji Raban. Amongst the many conversion rate topics covered in this book, what I enjoyed most is the author’s in-depth explanation of conducting online marketing campaigns that can capture every click.

As other readers can attest, “Experiment!” is one of the best books on conversion rate optimization that will teach you the power of A/B and multivariate testing in great detail so you walk away with a complete understanding of how to use these methods to increase website conversions.

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How To Double Conversion Rates book

9. How To Double Conversion Rates

In this book, Jon teaches:

  • The 9 laws of conversion rate optimization that are important for success.
  • How to know what your visitors want and ways to give them to make a conversion.
  • How to earn a customer’s trust so that they buy from you based on the value of your product rather than price alone.
  • Smart ways to get around discounting which is an unnecessary drain on your margins.

This book by Colin McFarland makes it on this list of the top conversion rate optimization books because the author recognizes that every industry is not the same, hence the need for conducting creative experiments to find out what works best to increase conversions.

I love how Jon kept the 228 pages of lessons clean, clear, and concise using tons of real-life case studies to illustrate how easy it is to get customers to take action on a website using proven CRO methods.

Stephen Hockman is an entrepreneur and founder of SEO Chatter. He specializes in search engine optimization and digital marketing and has been fascinated with SEO since 2005. His goal is to share the best tips and news about search engine marketing to help you get more website traffic.


In its 157 pages, you’ll learn the various methods for A/B and multivariate testing as well as understand which approach is best to use for your business. This book provides valuable insights into the impact of UX design on conversion rate optimization and offers practical guidance on how to conduct design experiments for success.

After reading this book, you’ll understand how A/B testing influences how successful companies choose which marketing strategy to invest in, and how to apply it to your business. The book is available in Kindle and paperback formats.

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Opting In To Optimization book

6. Opting In To Optimization

By Josh Panebianco 

By Colin McFarland

This guide is also a perfect complement to any of the other books on CRO reviewed on this page that you may add to your collection. This book covers the most important factors that lead to higher conversion rates on a sales page.

Some of the top knowledge you’ll gain from this book include:

You can often get the paperback version for dirt cheap (around $3-4) on Amazon. There’s also a Kindle format if you prefer to read on a mobile device. It may or may not be available for free to read from your local library.

Overall, this book covers everything you need to know about conversion rate optimization from the ground up; making it an excellent CRO book for beginners and advanced marketers who want to learn proven systems that can make more sales from their website visitors.

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Conversion Rate Optimization Books Summary

By Anthony La Rocca 

Inside this book, you’ll learn:

It’s also a good book for marketing agencies and consultants that want to grasp the psychology of buyers in any industry in terms of sales conversions.

If you don’t recognize the author’s name, Anthony La Rocca, he’s the creator of the Warrior Forum, which was one of the largest online forums for learning about Internet marketing. Back in the day, before social media became popular to connect with others about marketing topics, the Warrior Forum was the top place for beginners and experts to share tips and advice about all things digital marketing. It also had an active marketplace to buy and sell Internet marketing services.

Although the book is available in three formats: paperback, hardcover, and Kindle, I wouldn’t recommend you buy the Kindle version because there are some charts and graphs with small text and numbers that can be hard to read on a mobile device. For the best reading experience, I suggest you purchase the paperback or hardcover version, or check it out from your local library if the book is available.

Overall, Making Website Win is a great read if you want to master the science of building higher-converting landing pages and websites that can generate more money.

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CRO book on landing page optimization

2. Landing Page Optimization: The Definitive Guide To Testing and Tuning For Conversions

This book is especially good for beginners who want to learn the basics of effective marketing alongside conversion rate optimization. For professional marketers, it serves as a good resource for common CRO techniques you may have forgotten or neglected to use to improve the conversions for your business or a client’s site. The lessons span over 280 pages and it’s available as a paperback, Kindle, and audiobook.

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Convert every click book

10. Convert Every Click

As pioneers in the field of CRO and the founders of Conversion Rate Expert (CRE), authors Ben Josson and Karl Blanksthis have written one of the best conversion rate optimization books on the market.

Below, you’ll find the top conversion rate optimization books (CRO) you can buy on Amazon or check out from your local library (if available). By reading any one of these CRO books you’ll expand your knowledge on how to create better-optimized websites to generate high click-through rates, conversions, and sales for your business.

In this CRO book, you’ll learn:

If you’re just starting out in the world of online marketing, and want to focus on CRO for growing your business, then I highly recommend this book as a great place to start. It’s a fantastic read, around 190 pages in length, and available in paperback format.

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Experiment Website Conversion Rate Optimization book

8. Experiment!: Website Conversion Rate Optimization With A/B And Multivariate Testing

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Top conversion rate optimization book: making websites win

1. Making Website Win

The third section is the main part of the book–and my top favorite–where you learn all the factors that go into making a website that actually converts visitors into buying customers (i.e., making websites win). Key topics you’ll find include:

This is another good book on conversion rate optimization and an excellent read when it comes to A/B testing. The authors are verified experts in A/B testing, working with top tech companies like Airbnb, Microsoft, Google, LinkedIn, and Amazon.

By Alexander Radahl

Inside the 400+ pages, you’ll learn:

Delivering the Best SEO Tips…

With over 352 pages of pure value, I considered this to be the new Bible of conversion rate optimization. And it’s available in Kindle, hardcover, and paperback formats.

Lastly, Jesson and Blanks share tons of case studies showing exactly how they grew a company’s profit at a record-breaking speed using all of the CRO lessons taught in the book.

By Tim Ash and Maura Ginty

Like other books on this list, it will also teach you how to conduct A/B split testing, even if you’re a beginner to this CRO concept. However, the key strength of this book is that you’ll also learn copywriting and how to create compelling offers, which are huge contributors to conversion rates that other technical books tend to leave out or quickly gloss over.

As someone who has operated various blogs and affiliate websites for more than a decade, these truly are the top conversion rate optimization books you can read on the subject. Each one of these recommended titles has been extremely helpful in improving the conversion rates for my products and services, and I’m confident these books on conversion rate optimization can give you the expert knowledge you need to improve your own CRO results.