15 Blog Posts & Article Tips

You know an article is SEO friendly if it contains keywords that are relevant to the page’s topic, is structured correctly to match user search intent, has keyword-optimized headings, and SEO friendly metadata. You can also check and verify the friendliness of an SEO article using a variety of tools.

SEO Friendly Blog Posts & Article Writing Tools

With your first draft complete, the next step is to add your SEO keywords to the content.

If you look at the outline of this blog post, you’ll see that it follows this SEO friendly structure. After the introduction, there’s a main H2 subheading that’s followed by 15 H3 subheadings that explain the sub-points of the main topic. Next, there are additional H2 subheadings that answer related questions to the main topic of writing SEO friendly blog posts and articles. Finally, there’s a summary paragraph.

Essentially, you want your SEO content to have three sections:

  • Introduction
  • Main body content
  • Summary

Delivering the Best SEO Tips…

Based on the user search intent, search engines like Google will display different types of content in the search engine results pages (SERPs). For example, the article you’re reading right now has informational intent. And the keyword you typed into Google to find it most likely started with “how to”. If you scan the SERPs, you’ll notice that all of the top-ranking articles (including this one) are informational-based with step-by-step instructions or tips on how to write content that is SEO friendly. It’s long-form text with very few images and no direct product links.

Featured Snippets are highlighted excerpts from indexed content that appears at the top of Google’s search results pages and is known as “Position 0”. These Featured Snippets provide users with a quick answer to their search query and can drive a lot of quality traffic to your website.

Stephen Hockman is an entrepreneur and founder of SEO Chatter. He specializes in search engine optimization and digital marketing and has been fascinated with SEO since 2005. His goal is to share the best tips and news about search engine marketing to help you get more website traffic.


Another important step for writing SEO friendly blog posts and articles is to add internal links to other relevant articles.

As for the meta title tag, Google will more often than not deliver the customized SEO information you wrote as long as you follow the additional step for the H1 tag as mentioned next.

12. Optimize the H1 Page Title

Picking target keywords to focus on is important because this guides the entire writing process and ensures you’re writing content that users are actually searching for on Google, Yahoo, and Bing.

The final step is to publish your content on the website. And once it’s live, you can open up other relevant articles to add keyword-optimized internal links (mentioned in step 9) to help add topical relevance to your newly published blog post.

Writing SEO friendly article

What Is An SEO Friendly Blog?

An SEO friendly blog is a blog that contains user-friendly blog posts that are optimized for SEO to help the content rank on the first page of search engines like Google. SEO friendly blog posts contain your target keywords but without keyword-stuffing.

What Is An SEO Friendly Article?

In my other guide on choosing the best SEO word count minimum for your articles, I explain how blog posts should be at least 1,000 words to get indexed and ranked properly for their target keywords. Other types of content, like product overview pages, for example, can be much shorter and still rank high in the search engines.

By adding internal links like this, you’re adding to the expertise, trust, and authority (E-A-T) factors that Google’s algorithm takes into consideration when indexing and ranking content in the SERPs.

The best place to start is with a keyword research tool like KWFinder, Ubersuggest, or Google Keyword Planner. These tools can help you uncover good search terms to target for your content by using a “seed keyword” to generate relevant ideas. Then, based on SEO metrics like keyword competition and monthly search volume, you can choose the optimal search terms to target based on your website’s Domain Authority and long-term content goals.

The basic strategy here is to include your main SEO keyword as close as possible to the start of your meta title tag and keep the total length of this text less than 60 characters. You also want to put your keyword in the meta description field and limit its length to 160 characters.

You can check out those other blog posts for more details on this topic or just get a feel for how long your SEO content should be by analyzing the competitors in SERPs. It may be a 1,500-word article, 3,000-word blog post, or 5,000-word piece of content based on what Google’s algorithm is preferring to show users in the SERPs for specific search queries.

5. Write the SEO Friendly Blog Post or Article

As explained in this other post on how to put keywords in an article, you want to put the exact match keyword phrase for each search term you’re targeting in these areas:

However, you don’t want to overoptimize your on-page SEO, otherwise, Google, Yahoo, or Bing may devalue your rankings. So make sure to follow the guidelines in that linked post for the best practices for on-page SEO.

7. Optimize for Featured Snippets

By this point, you know how to prepare yourself for how to write SEO friendly article based on keyword selection, matching user search intent, creating a good content structure, and picking the right article length.

As you discovered, the basic process for how to write SEO friendly blog posts and articles includes proper keyword research, followed by user intent analysis, then adding SEO keywords in the right locations throughout the content. The tips on this page explained how to write an SEO friendly article; however, there are also effective writing assistant tools you can use to check and verify your content is well-optimized for search engines like Google, Yahoo, and Bing.