20 Quick SEO Wins You Can Implement to Improve Rankings

Those tools also allow you to spy on your competitor’s keywords; giving you quick insight into new SEO content you can target.

Ultimately, the best way to boost your SEO for years to come is to continually publish new content. Keep researching to find relevant keywords and turn those keywords into helpful, informative, and well-optimized articles for Google’s search engine crawlers to index.

It’s imperative that your title tag is fully optimized for SEO by containing your primary keyword as close to the beginning of this HTML field as possible. You also want to ensure the title is engaging enough to compel search users to click through to the page from the search engine results pages (SERPs).

Google Sitelinks are the hyperlinks you occasionally see beneath a website’s main Google search result listing. These Sitelinks take users to specific, relevant content on the website or individual web page. 

Your title tag is the first thing users will see when your content appears in their search results, which is why Google’s search engine crawlers analyze it strongly when indexing your content to for relevant keywords.

By adding relevant Structured Data Markup to the HTML code, you can quickly improve the chances of your content obtaining those enhanced listing features.

A content refresh like this can instantly propel an old pager higher in rankings for its target keywords. Especially, if Google’s Query Deserves Freshness (QDF) algorithm has determined that the target search query deserves fresh ranking results for the users.

Next, you want to answer that query directly below the H2 tag in the format that search engines like Google are rewarding for the current Featured Snippet. It may be a short paragraph, list, table, or video.

SEO experts like Kyle Roof and Spencer Haws have discovered that about 3 internal links are equal to the power of 1 incoming backlink. Therefore, you can immediately boost the rankings for a web page by sending more keyword-optimized internal links to it.

Check out this other guide with the best business listing sites and local directories you can use for improved off-site SEO.

19. Improve the Mobile-Friendliness of Your Site

For the full list of H2 optimization strategies, see this related guide on how to optimize H2 tags for SEO.

4. Optimize for Featured Snippets

For list snippets, you’ll need to add between 5 to 10 H3 tags with subtopics that support the H2 heading above it. Look at how this SEO quick wins guide is laid out to see an example of this practice in action. It includes the target keyword phrase in the first H2 heading followed by multiple H3 tags with supporting information. All with the hopes of claiming the Featured Snippet spot in the search engines because that’s the format that’s being rewarded.

5. Find Low-Hanging Keywords to Implement Quick SEO Results

A Google Business profile is an excellent way to boost your visibility in local search results. Signing up for a profile is free and comes with many benefits for local SEO, such as displaying customer reviews and appearing on Google Maps. See this related page that explains how Google My Business works as well as this complete guide on how to add keywords to Google My Business profiles for increased SERP visibility and rankings.

18. Get Free Backlinks from Local Citations

Platforms like Copyscape and Siteliner can reveal third-party sites with matching content so you can send a take-down request to the website owner to reclaim your earned rankings.

17. Get a Google Business Profile

As you click on the various PAA results, more related questions will appear. Choose any and all that apply directly to the topic of your web page for inclusion in the FAQ section.

12. Add Structured Data Markup

Just make sure to update the published date on the blog post or article as well so the algorithm systems can see that change. Google, Yahoo, and Bing will also display that current date in the SERPs under the web page listing.

10. Find New Content Ideas from Competitors

Though this may not be the quickest way to improve SEO, regularly publishing optimized content is undoubtedly one of the most effective strategies for long-term success. For example, a website with 100 articles will naturally attract more organic visitors than a site with 10 pages or fewer.

If your website has been around for many years, you may have some old content that is outdated or simply no longer relevant to today’s users. That content can still help your SEO efforts if you quickly update it to ensure it provides up-to-date and relevant value for searchers. 

If the Featured Snippet is a short paragraph, then answer the query succinctly between 40 to 55 words. For tables and videos, create something similar to the current ranking snippet.

Here’s how to use this strategy for immediate ranking improvements:

• Open your Google Search Console account.
• Navigate to Performance > Search Results.
• Click on the New button at the top of the dashboard.
• Choose Page in the menu.
• Paste the URL of a web page you want to improve for SEO into the URL field.
• Click the Apply button.
• Under the Queries section of the data table, you’ll find the exact keywords the content is ranking for in the SERPs.
• Scroll back up to the top of the dashboard and click on the Average Position box to turn it on.
• The data table will now show Clicks, Impressions, and keyword Positions for the target URL.
• Look for keywords in the list that have a high number of impressions but are ranking lower than position 10, and are terms you’re not using in the content.
• Add those keywords to the body content to enhance the on-page SEO relevancy.
• Additionally, try to find natural places to insert the keywords with the highest number of impressions into the H2 tags for an ever further boost.

If you change your mindset about SEO and think of it as more like a numbers game (i.e., the site with the most web pages wins), then you’ll rapidly speed up your success. Another way to frame it is like this: focus on the quantity of published articles over quality because quantity (when writing the content yourself) undoubtedly leads to better quality. You get faster and better at content production and SEO the more you practice it.

Quick SEO Wins Summary

You can use Google’s Structured Data Markup Helper to get started tagging sections of your site. This tool will then automatically create the markup for you in JSON-LD or Microdata to quickly copy and paste into your article’s HTML source code for immediate SEO benefits.

13. Fix 404 Errors

Along with caching plugins, you can further improve your site speed by looking at your Core Web Vitals in Google Search Console. This will help you identify any problems that are negatively affecting your site performance which is a ranking factor for SEO.

Duplicating the title tag into the H1 header ensures that Google displays the correct information about your content in the SERPs. If you make the H1 different from the title tag, there’s a risk that Google’s algorithm system will choose to display the H1 tag for your listing in the SERPs, which may negatively impact your click-through rates (CTR).

To find 404 errors in Google Search Console, navigate to the Indexing tab and choose Pages. Next, look for Not Found (404) in the table that shows a listing of why pages are not being indexed. Click on that option to get a full list of URLs that are showing 404 errors and fix them with internal 301 redirects.

14. Install a Caching Plugin

I hope you enjoyed this guide with quick SEO wins.

Then, when Google next crawls that content, the algorithm will note the changes you’ve made and base its ranking decisions on those updates.

Link Whisper is a powerful WordPress plugin for creating and managing your internal linking strategy for on-site search engine optimization. There’s no other tool on the market like it and is an affordable option for SEO link management.

9. Update and Republish Old Content

The best way to increase your chances of getting Sitelinks for SEO is to create a table of contents for each post. If you’re using WordPress, you can automatically generate a table of contents using a plugin such as Easy Table of Contents. Otherwise, you need to create the table of contents manually by adding HTML code with anchor text links leading users to specific sections of the website or web page.

7. Add Breadcrumbs for Better Crawlability

Feel free to use every SEO strategy on this page or pick and choose the winning tactics you like best. They can all be used to immediately improve the on-page and off-page SEO signals for your site, which are key factors the search engine algorithms analyze when determining the ranking results.

Quick SEO Wins You Can Implement to Improve Rankings

1. Optimize Title Tags for SEO

With your primary keyword featured prominently in your title and H1 tags, you can use it again in the first H2 tag on the page for a fast win. After that, it’s a good idea to incorporate secondary keywords into the remaining H2 subheadings. However, the top tip here is to only use one exact match secondary keyword per H2 tag to avoid over-optimization.

As you discovered, there are many fast SEO wins you can implement on your website to get immediate ranking results.