Google Now Lets Businesses Add Social Media Links to Business Profiles

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Google now allows verified Business Profiles to add social media links to their profile listing that appears across Google Search products.

Highlights

  • Verified Google Business Profiles can now add social media links.
  • Businesses can add one link per social media platform.
  • This new feature enhances visibility for business across Google Search products.

Google has introduced the ability for businesses to add social media profile links directly to their verified Google Business Profile that appears across Google’s Search products, including Maps.

Before this change, businesses could not add or control the social media profiles that were displayed on their Google Business listings. Google would crawl this information on the web and try to pair it to the correct Business Profile listing. There were a variety of ways for website owners to influence Google’s selection for social media profile links, which included adding schema markup to the site with the official business social media links, crossing linking social profiles together to established entity connections, etc.

This new option in Google Business Profiles enables businesses to showcase their social media presence alongside other information in Google Search, Maps, and other products as they become available.

Companies with verified Google Business Profiles can add one link per social media site. Available options for social media accounts include:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Tiktok
  • Twitter (now called X)
  • YouTube

How to Use the New Google Business Social Media Links Feature

  1. Go to your Business Profile.
  2. Click Edit profile and thenBusiness information and then Contact.
  3. Click Social profiles and then Down arrow Down arrow.
  4. In the drop down that opens, select the social media link you would like to add.
  5. In the web address field, add the link.
  6. Click Save.

Editing or removing a social media link follows a similar process. Changes can take up to 10 minutes to be verified and live on the Google Business listing. For a more in-depth tutorial with screenshots, visit our step-by-step guide here: How to Add Social Media Links to Google Business Profile.

Summary

Google has introduced a feature that allows verified Business Profiles to add social media links to their listing that appear across Google Search products. Users can also edit and remove social media links at any time to update the presence of their Google Business listing in Google Search, Maps, and other products as they become available.



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