You can build backlinks by:
- Creating original research, case studies, surveys, infographics, etc., that showcase your expertise and provide useful insights.
- Writing guest posts on reputable websites in your niche that offer a link back to your website.
- Participating in online forums, communities, social media platforms, etc., where you can share your content and link back to your website.
- Asking for testimonials or reviews from your customers or partners that include a link back to your website.
- Finding broken links on other websites and offering them a replacement link from your website.
We have a complete guide on How to Do Keyword Research with the best practices for SEO if you want to dive deeper into this topic. However, the basic process is to use tools like Semrush or Ahrefs to conduct keyword research and find relevant, high-volume, and low-competition keywords for your website. You can also use tools like Google Trends or AnswerThePublic to find trending topics and questions related to your niche.
2. Optimize Your Website Content
You can use tools like Ahrefs’ Site Explorer or Semrush’s Backlink Analytics to monitor and analyze your backlink profile and find new link opportunities.
5. Optimize Your Site Structure
You can use tools like Google PageSpeed Insights or Lighthouse to measure and improve your website speed and Core Web Vitals.
4. Build Backlinks
You can use tools like Ahrefs’ Site Explorer or Semrush’s Position Tracking to find featured snippet opportunities and optimize your content accordingly.
9. Create Engaging Content
You can use tools like Screaming Frog or Jetoctopus to audit and improve your site structure.
6. Optimize for Mobile Devices
You can use tools like Google’s Mobile-Friendly Test or Mobile Usability report to check and improve your mobile-friendliness.
7. Optimize for Voice Search
Creating engaging content can help you:
- Attract and retain your target audience.
- Increase your social media shares and backlinks.
- Enhance your reputation and credibility.
- Generate more leads and sales.
- Foster loyalty and advocacy.
(See this related guide with the top On-Page SEO Factors for a complete list of areas to optimize.)
3. Improve Your Website Speed
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