How to Improve Keyword Ranking In SEO (15 Best Practices)

Start by researching for relevant keywords for the page by using tools like Google Keyword Planner, KWFinder, SE Ranking, or Semrush to find terms and phrases your target audience is searching for based on the primary content topic.

Building relationships with influencers and other websites in your niche can also help. For example, interviewing top experts in your field to get original quotes that can be added to your content can be invaluable to increase Google search rankings.

Adding semantically related keywords to the page also boosts the overall expertise and authority of the content because you’re providing proof that you’re an expert on the topic by including closely related entities on the page.

Optimizing your videos for both the native platform and the embedded web page will improve your keyword rankings and increase the total engagement, traffic, and conversions on your website.

13. Optimize Content for Voice Search

Keyword-optimized internal links provide additional context and authority to your website’s pages. Internal linking involves linking from one page on your website to another.

Using schema markup can help improve SEO ranking and visibility by offering context to search engines about your page. Schema markup is a form of structured data added to your website’s HTML code offering more detailed information about your content with different markups for organizations, products, services, reviews, and more.

As mentioned in this other article on how you can improve your keyword search results, optimizing key areas for on-page SEO, including the title tag, meta description, header tags, body copy, and images, is also essential for higher keyword rankings.

In addition to using relevant and high-traffic keywords on your page, it’s vital to include semantically related keywords within your content. Doing so helps search engines understand the overall theme and topical relevance for your readers.

When creating internal links for SEO, consider the following:

  • Use descriptive anchor text that includes the target keyword for the linked page.
  • Link from high authority pages to lower authority pages to distribute link equity for higher rankings.
  • Include a reasonable number of internal links (around 3-5) to provide a positive user experience.
  • Ensure that the linked pages are relevant to the topic and context.

As you discovered, the several best practices for how to improve keyword performance in Google, Yahoo, and Bing, with the top strategies including identifying the right keywords to target, improving on-page SEO signals, satisfying user search intent, having a mobile-friendly site, using good internal linking, taking advantage of video optimization, and doing more of what works best for your website. Following the guidelines on this page will help you improve SEO rankings for keywords to get more organic traffic, customers, and sales.

How to Improve Keyword Ranking In SEO

1. Identify Relevant and High-Traffic Keywords for the Page

Using different formats diversifies your SEO strategy and protects your website from risk. For example, if Google starts to favor video content over written content, having a variety of formats on your web pages will help ensure you can still rank for your target keywords.

6. Use Schema Markup to Improve Keyword Rankings

Making your website mobile-friendly is crucial for improving your keyword rankings. With most online traffic coming from mobile devices, search engines prioritize mobile optimization as a ranking factor. To ensure your website is mobile-friendly, use a responsive design that adapts to different screen sizes, ensure that text is readable without zooming, use mobile-friendly fonts, and make buttons and links large enough to be clickable with a finger or thumb.

Identifying the most relevant and high-traffic keywords for your page is an essential first step to improve keyword ranking in SEO.

As explained in this other guide on how you can improve SEO fast, using schema markup, can help search engines better understand the content on your website and improve organic visibility in the search results.

Adding more keyword-optimized internal links can help search engines better understand your website’s structure and gives users a more seamless and informative browsing experience. Plus, Google states in its guidelines that the more times you link to a web page on your site, the more important you’re telling the crawlers the content is for your audience. As a result, more internal links can lead to higher search engine rankings for your target keywords.

9. Ensure Your Website Is Mobile-Friendly