Mastering Millennial Marketing For Generation Y

Instead, you’ll need to target your messaging to reach each audience while bearing commonalities like these in mind:

• Go mobile: Millennials spend about 211 minutes a day on their smartphones, making mobile marketing a must.
• Create visual content: Don’t rely solely on text. Marketing content can include videos, photos, and other media too, helping you connect even more effectively.
• Harness user-generated content: Millennials trust the opinions of others, so use testimonials, reviews, and photos your brand has been tagged in as part of your social media strategy. It’ll help boost your credibility and awareness while saving you money at the same time.

Think About Influencer Marketing

Social media is an important millennial marketing tool, but it’s not the only one out there.

Before we can start running marketing campaigns targeted at millennials, we need to understand who they are.

If you can speak to millennials in a way they can connect with and trust, you’ll be able to build a relevant, authentic, and long-lasting relationship.

Look Past Stereotypes

Instead, they want brands to understand them, to connect with them, and to build a relationship of meaning and value.

So if you can offer this level of flexibility and personalization, you’ll position yourself for success.

3. Find A Way To Improve Their Lives

And when it comes to supporting a cause, 37% of millennials are willing to back products and services with a purpose, even if it means paying extra.

Boomers, millennials, Gen Z – with so many generational terms flying around, it can be difficult to know who’s who in the zoo.

If you collect your customers’ data, let them know how and when you plan to use it.

23% are dynamic media junkies, meaning they engage with video content and streaming services.

According to research, compared to baby boomers and Gen X, millennials spend the least amount of time watching television and listening to the radio.

Instagram audiences are different from TikTok and Facebook audiences, so it’s no use running the same campaign across these and other social platforms.

Brand loyalty is all about building trust.

So what is it most important to know about millennials when creating marketing campaigns for them?

They Do Their Research

But millennials and Gen Z are a little different.

So forget about millennial stereotypes and start embracing millennial values instead. If you can show support for what they believe in, they’ll show you the same support right back.

Leverage Social Media Marketing

Millennials have a direct buying power of an estimated $1 trillion.

The more you can involve millennials on a human level, the more rewarding your relationship with them will be.

Creating A Marketing Strategy For Millennial Customers

Generation Y is a market that’s been largely misunderstood – until now.

And it needs to be real and authentic enough to reach them through the hundreds of other brand messages they receive daily.

It’s all about authenticity – something that can’t be faked.

That’s because millennials aren’t just mindlessly browsing, liking, and sharing. They’re interacting with brands and people they’re inspired by and whose interests they share.

There’s that word again.

And your own brand needs to become one of them.

As the largest generation group in the US (as of 2022), American millennials make up an estimated 72.24 million of the population – which shows just how important they are to the global economy.

More resources:

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While dates do differ slightly between resources, the demographics of each generation are generally agreed on as follows:

• Baby boomers: 1946-1964.
• Generation X: 1965-1980.
• Millennials: 1981-1996.
• Generation Z: 1997-2012.

So how do you market to them?

Be Authentic

While technically, the term refers to those born between 1946 and 1964, today, the word ‘boomer’ is used to dismiss outdated and stereotypical attitudes: “Okay, boomer!”

So let’s talk numbers. 26% of millennials are “digital socialites” – people who engage frequently online.

And always, always tell the truth.

2. Get Personal

It’s important to remember that you need to curate your social media campaigns to fit the platform.

Don’t sell them any old garbage; millennials are far more savvy than that.

Well, baby boomers are easy enough.

And it’s being able to harness this that will give you the edge.

According to data from the Pew Research Center, almost 100% of millennials use the internet, and 9 out of 10 own a smartphone.

So if your brand doesn’t have enough word of mouth visibility, that’s something to consider.

They Prioritize Experiences

There’s more to life than just buying stuff, right?

So why not combine these into one with influencer marketing?

At least that’s what millennials think, with 57% reporting ‘traveling the world’ as a higher priority than things like earning a high salary, buying a home, or having children.

They also represent the smallest percentage of magazine and newspaper readers.

Because most millennials came of age around the year 2000. In fact, today, older millennials are 42 years old, while the youngest are 27.

Why the term “millennials“?

Generation Y (as millennials are also known) look for more from their brands than just a token message.

This means that if you want to reach millennials in a way that they’ll connect with, it needs to be online.

You’ll be able to grow your following and boost your engagement, all with the help of an authentic, trusted voice.

We already know that millennials are an age group that values authentic opinions and unique experiences.

Not only do they make up a quarter of the population, but they hold significant buying power too.

While some may harbor stereotypical misconceptions about millennials, they are integral to our global economy.

Learn how to market successfully to millennials; you’ll have customers and brand loyalty for life.

But they hold certain core values close to their hearts, from animal rights and anti-racism to environmental sustainability, feminism, and more.

In fact, 56% of millennials would switch brands in favor of another brand that customizes to their needs.

So how do you go about establishing it with your target audience?

If there’s a way for you to add an experiential element to your marketing campaigns, it’ll create a point of connection with your millennial audience.

They’re Digital Natives

This is proof that millennials value experiences far more highly than things.

This is why working with them can help you broadcast your message to a wider millennial audience.

This means you must be honest and transparent with your target audience. You’ll also need to have a purpose and be willing to share it.

منبع

They like sharing their opinions, and they look for the opinions of others too.

This means easy, consistent access to the web, very often via mobile devices.

Instead, they look at what brands can offer, wondering, “What’s in it for me?”