Using Microsoft’s generative AI technology, brands can engage deeply with Snapchat’s youthful, mobile-first audience.
Advertisers can view the impact of Snap traffic in the Microsoft Advertising publisher report, found under the “Microsoft sites and select traffic” category.
Using Microsoft’s Chat Ads API, Snap aims to serve sponsored links in Snapchat’s My AI chatbot, augmenting a dynamic user experience.
Snapchat My AI Chatbot Displays Ads To 150 Million Users
Microsoft and Snap vow to remain attuned to advertiser feedback as they refine their chat ad offerings.
Microsoft Advertising and Snap have announced a pivotal partnership that positions both tech giants at the vanguard of advertising innovation.
Snapchat boasts an impressive reach, with more than 750 million active users per month who send billions of messages daily.
This initiative is not just a one-off; it marks a strategic milestone in the continued growth of generative AI in advertising.
During the testing phase, advertisers saw an increase of over 15% in mobile impressions from this category while maintaining or improving cost per acquisition.
Future Chat Ads API Partnerships
In addition to its current partners, Snap and Axel Springer, Microsoft has noted plans to expand the new advertising option to more partners soon.
Furthermore, Microsoft’s focus on mobile improvements resonates well with Snapchat’s user base, making the partnership a strategic move for both companies.
Microsoft, likewise, has been making strides with its recent advancements in AI technology, notably through Bing and asset recommendations for Responsive Search Ads.
Featured image: ECO LENS/Shutterstock
