انتشار: مهر 04، 1402
بروزرسانی: 30 خرداد 1404

Not Rolling Back September 2023 Helpful Content Update

The latest Google Helpful Content Update (HCU) launched on September 14, 2023, and is still rolling out across Google Search. It is expected to take two weeks for the full rollout.

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There have been reports by “niche site” owners on X (previously known as Twitter) that they have experienced between 20-80% loss in traffic due to the Helpful Content Update. But they are not alone. There are also reports of big tech giants like Amazon suffering major organic search losses from this Google update.

“We want to *highlight* fantastic, helpful, unique, compelling, ‘people-first’ content in search, and we will continue to work on our algorithms to move in that direction,” said John Mueller.

In response, Mike Futia submitted multiple examples of web pages that he believed should not be ranking in the top positions in Google for queries related to the grilling niche.

However, the niche site community is not happy with the current state of the search engine results pages (SERPs). They believe their sites have been unfairly demoted in the SERPs and replaced by irrelevant Reddit and Quora content.

Google’s Senior Search Analyst John Mueller said it is unlikely the September 2023 Helpful Content Update will be rolled back despite complaints by niche site owners. Many site owners have reported a 20-80% loss in traffic due to the Helpful Content Update while two sites in particular have surged in keyword rankings on Google Search: Reddit and Quora.

Google’s John Mueller replied, “I’m sure there are cases where we get it wrong, and I’d love to have those examples if you can get them to me.”

It’s clear that Google’s Senior Search Analyst John Mueller is pushing back against the complaints about the Helpful Content Update in the niche site community on X. And it is unlikely to be rolled back.

More Details About the September 2023 Google Helpful Content Update

Google Senior Search Analyst John Mueller said it is unlikely the September 2023 Helpful Content Update will be rolled back despite complaints by niche site owners.

Highlights

Google Helpful Content Update is not likely to be rolled back.
Niche site owners are reporting between a 20-80% loss in traffic.
Reddit and Quora have gained millions of new keywords and thousands of top 3 ranking positions.

One example Futia posted on X was for the query, “how to tell pork ribs are done”. A Reddit post is ranking in the #3 position in Google. Futia stated that the “top answer gives no answer/internal temp”. And, “2nd top answer: ‘you guys on here suck’ (very helpful content)”.

Arielle Phoenix said on X, “They have to roll it back, there is no way they are looking at each other over at Google Search HQ and saying they did a good job here. Seems like it was done to spite ‘niche site’ owners.

So far the winners of the September 2023 Google Helpful Content Update are Reddit and Quora, which have experienced a massive surge in organic visibility and keyword rankings in Google Search. One commenter reports that the Ahrefs SEO analysis tool shows that Reddit has gained 3 million keywords and 96,300 top 3 positions while Quora has increased by 1.5 million keywords and 49,200 top 3 positions.

GucciBlogger also commented on X about Google rewarding outdated content from Reddit: “Hi @JohnMu, then why are you pushing outdated forum posts or Reddit posts so high on the SERPs? Isn’t freshness also one of the important factors? Yesterday, I tried searching for a specific build on one game, and all I’ve got are Reddit posts from 2017, which are highly outdated.”

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منبع

Google updated the following details to its Helpful Content System documentation:

Added new guidance about\xa0hosting third-party content\xa0and how such content may be included in site-wide signals we generate, such as the helpfulness of content.
Added new points about\xa0removing content or changing dates\xa0as a method to gain search engine rankings rather than focusing on creating people-first content.
Removed the words “written by people” and wrote “helpful content created for people in search results.” This could indicate that AI-generated content is fine when it is helpful for users.

In Summary

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Not Rolling Back September 2023 Helpful Content Update

More Details About the September 2023 Google Helpful Content Update

Highlights

In Summary

نویسنده: تیم تحریریه سئو اقیانوس ها