SEO Writing for Beginners (15 Content Tips for Better SEO)

See this related guide with more Internal Linking Best Practices which is a powerful on-site method you can use for improved SEO performance.

Learn More About SEO Content Writing for Beginners

This guide explains SEO writing for beginners.

To deploy your keywords effectively, place the primary keyword in the first sentence of your introduction text and summary text. Then, include as many of your secondary keywords in both of these sections in a way that sounds natural, not repetitive.

13. Repeat Keywords In the Body Content

Examining the top-ranking posts for your chosen keywords will reveal a wealth of insights into how you begin writing your SEO content and creating for search engines like Google, including:

  • The subjects and subtopics that need to be covered to meet user search intent.
  • The type and structure of content that performs best in search results for the target keyword.
  • Topics that haven’t been covered completely (or not at all) by competitors, which can give you a unique opportunity to outperform their content.

3. Begin With a Content Outline

We hope you enjoyed this guide on SEO writing for beginners.

For example, the URL for this guide is simply, /seo-writing-for-beginners/.

12. Use Keywords In the Introduction & Summary

Creating a concise, descriptive URL featuring your primary keyword is a quick and easy way to strengthen your optimization efforts, providing strong signals to search engines and their users about the nature of your content.

No matter how well-optimized your article may be in other regards, it’s simply not going to perform well in the SERPs if it doesn’t completely satisfy the user’s search intent.

The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.


As explained in our other post on how many keywords per page for SEO, the number of times you use a keyword in the body text depends on the length of the content.

As explained in our other guide on how to optimize header tags for SEO, a great way to optimize for Featured Snippets is to make the first H2 heading on the page match the primary search query a user types into Google to find information.

For list snippets, you’ll need to add between 5 to 10 H3 tags with subtopics that support the H2 heading above it. If Google is displaying numbers next to the list items, then put numbers in your H3 subheadings. If you see bullets, then omit the numbers. You can look at how this SEO content writing for beginners guide is laid out to see an example of this practice in action.

Forget about search engine optimization in your first draft and focus solely on creating the absolute best possible content for your readers.

Each heading in your content outline should be optimized for at least one keyword to boost the signals you send to search engines about your article’s subject.

Demonstrating your Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) throughout your content helps bolster your credibility and reputation within your niche, which can generate quality backlinks, increase your Domain Authority score, and drive more targeted traffic to your site.

See our dedicated guide on How to Use Semantic SEO to gain a better understanding of this important topic for beginners in SEO content writing.

8. Include E-E-A-T Signals for Google

As you discovered, these SEO content writing tips for beginners are simple techniques you can use to better optimize your articles for search engines like Google, Yahoo, and Bing. The more you can incorporate each of these beginner SEO writing guidelines into your publishing process, the higher keyword rankings and organic search traffic you can achieve for your website.