An SEO’s job is not just to drive traffic; it’s to complete that journey all the way down to the checkout. –Loren Baker, 26:08
[00:00] – About Ben.
[03:57] – Top disruptors in SEO.
[04:33] – Has generative AI affected search yet?
[07:07] – User behavior toward new technology: voice search example.
[10:46] – Freelancers moving to permanent positions.
[12:15] – Impact of layoffs in tech companies.
[16:34] – Priority metrics for SEO professionals.
[18:05] – Agency vs. in-house SEO communication struggles.
[22:20] – Importance of click-through rate as a metric.
[27:25] – SEO’s role in ecommerce and Google Shopping.
[28:53] – Content’s role in SEO.
[29:37] – Top barriers to SEO success.
[30:57] – Communication barriers in SEO.
[32:31] – Frequency of Google updates.
[34:01] – Changes in Google SERPs.
[34:36] – Major takeaways in the SEO report.
[36:46] – Navigating SEO algorithm changes.
[38:03] – Communicating SEO value.
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While I can’t predict the future with absolute certainty, what’s clear is that the traditional role of an SEO professional is already transforming. SEO is becoming increasingly interdisciplinary. It’s no longer just about optimizing for search engines; it’s about optimizing for user experience, understanding data analytics, and even having some proficiency with AI and machine learning models. –Ben Steele, 21:15
State of SEO 2024 – https://www.searchenginejournal.com/state-of-seo/
Connect with Ben Steele:
People noted that generative AI would be the biggest disruptor. However, respondents are largely positive; they feel optimistic about the impact of generative AI and its potential to affect their business’s bottom line. I think there’s an interesting duality to note there. It’s disrupting many things, but people are still excited about it. –Ben Steele, 04:33
Ben Steele, the Senior Editor at SEJ, boasts profound expertise in digital content. Though he didn’t initially aim to become an SEO strategist, the skills he acquired for his role, combined with his self-initiated research into digital marketing, unveiled his genuine passion in this field.
Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.
Now, at SEJ, Ben contributes to their ebooks, consistently providing fresh perspectives and strategic content advice. Through his SEO endeavors, he artfully weaves the nuances of human experiences, journeys, and expressions into enlightening lessons for others.
Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/
Ben Steele, senior editor at Search Engine Journal, joined me on this SEJ Show to break down the three significant disruptions in the SEO world and the opportunities they present. We examined the process behind implementing generative AI and what AI might look like next year.
His experience in professional theater not only refined his work ethic and leadership abilities but also fostered other invaluable attributes such as creativity.
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker