Top 15 Most Important Elements

Content quality is another important factor of on-page SEO because it demonstrates your credibility and authority on the topic. Search engines like Google use algorithms to determine the quality of content on a website by analyzing signals such as topical depth, helpfulness, readability, and user engagement.

I hope you enjoyed this list of the top on-page SEO factors.

The H2 subheadings are an important element of on-page SEO because search engines analyze the text within the H2 tags to understand the subtopics of the page to index and rank it for relevant queries.

By adding relevant Structured Data Markup to the HTML code, you can quickly improve the chances of your content obtaining those enhanced listing features.

Additionally, having a good mix of internal links on the page encourages visitors to stay on your website for longer periods of time, which is a positive user experience signal that search engine algorithms consider when ranking your site in the SERPs.

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The page title (also referred to as the meta title tag) provides search engines with a more precise understanding of the subject matter, which helps to increase the relevancy of its results and ensure your page matches the correct search queries. Therefore, the page title is the most important on-page SEO parameter you should optimize for your target keywords.

E-E-A-T is an acronym that stands for Experience, Expertise, Authoritativeness, and Trust which is a set of website evaluation standards that comes from Google’s Search Quality Evaluator Guidelines.

As you can see in the image below, the web pages for this example site are optimized for mobile SEO because the content meets the above on-page SEO criteria for mobile-friendliness.

On-page optimization factor for mobile responsiveness

15. Page Speed

Under the page title of every search result is a few short sentences that explain what you’ll learn or achieve by clicking on that result. This is called the meta description, which is an essential on-page optimization factor for appeasing both search engines and search users.

Keywords are one of the most essential elements of on-page SEO because they’re the words and phrases that people type into search engines to find the information they need.

When optimized with a captivating call to action that includes your primary keyword and one or more secondary keywords, the meta description will encourage users to click through to the content because it matches the search query they typed into Google, Yahoo, or Bing.

As you discovered, there are certain essential on-page SEO activities you need to focus on to help search engines understand your website content and how it relates to user queries. And by optimizing the most important on-page SEO elements listed in this guide, you can improve your website’s keyword rankings and visibility in the SERPs to attract more organic traffic.