External links are another important element to add to your on-page SEO list when updating old content or writing new content you want to rank higher in the search engines.
CLS measures the amount of layout shift on the visible content of the page (i.e. the visual stability as the page loads and is scrolled through). You can improve this page speed experience metric by:
- Always include width and height size attributes on images and video elements.
- Specific dimensions for ads and iframes.
- Host and preload fonts on your web server or switch to using only system fonts.
- Add the font-display:swap property to your font’s CSS to ensure the layout doesn’t shift due to a flash of invisible text (FOIT).
- Do not dynamically inject content on the page.
On-Page SEO Factors Summary
A basic on-page SEO strategy to follow for internal linking is to pick the top 3-5 keywords you want the target page to rank for in Google, Yahoo, and Bing, and then rotate through those keywords as you build internal links to the content. Preferably, you want at least 5-10 internal links at a bare minimum pointing to the page to help boost the internal on-page SEO factor for keyword relevancy.
9. External Links
For example, a web page won’t rank for the search term “dog beds” just by stuffing the keyword phrase multiple times in the content. The page must also include on-page elements that match the user search intent, such as a list of dog beds to purchase, images of the beds, current prices, hyperlinks to purchase each bed, and key information users expect to see like specifications and materials used in the dog beds.
LCP measures page loading speed and marks the point at which the majority of the page content has been downloaded. You can improve this metric by:
- Optimizing images with compression and using a content delivery network (CDN) for your website.
- Lazy loading of non-critical resources until they are needed.
- Using a fast web host.
First Input Delay (FIP)
You can improve the on-page SEO signals for E-E-A-T by focusing on these elements:
- Using original photos, videos, and audio files.
- Using the first-person point of view.
- Including an author byline and/or bio box with a link to a full author bio.
- Adding credentials for authors.
- Explaining how a particular person, place, or thing compares to similar items or people.
- Making sure the content is accurate based on information stored in the Knowledge Graph.
- Keeping content fresh and kept up-to-date. (Include the published date and time.)
- Having transparent contact details.
- Including prominent links to the privacy, refund, and terms of service type pages.
- Using a secure version of the HTTP protocol that uses the SSL/TLS protocol for encryption and authentication (i.e., HTTPS).
14. Mobile Responsiveness
For example, if you’re targeting three SEO keywords on the page—one primary keyword and two secondary keywords—then you should have at least three H2 tags on the page with each keyword assigned to one of those H2 subheaders while keeping the text readable and natural for the user.
Just be careful not to add the same exact match keywords in the H3 subheaders that you’re using in the H1 and H2 headers to avoid over-optimization. H3 tags should be only used for describing the subtopics of the associated H2 subheaders, which is why having the same keywords you’re targeting for on-page SEO in the H3 subheadings could result in an over-optimization penalty.
6. Body Text
Below, you’ll discover the top on-page SEO activities you need to focus on to ensure your content gets indexed and ranked properly for its target keywords in search engines like Google, Yahoo, and Bing. By the end of this page, you’ll understand how specific on-page SEO elements affect the success of your content in the search engine results pages (SERPs).
The easiest way to optimize the URL structure for your web pages is to put your primary keyword as an exact match phrase in the URL. For example, the URL for this guide is simply “/on-page-seo-factors/” because that’s the primary SEO keyword that’s being targeted.
Using content optimization techniques like structuring your articles using header tags, making sure it meets user search intent, and linking externally out to high-quality websites is a great place to start when it comes to ensuring you’re putting the absolute best content out onto the web.
The best URLs are ones that give both the visitor and search engines a clue about what the content on the page is about. If the text in the URL closely matches the article’s title that’s displayed in the SERPs, then it’s a good indication to the user and search engines that the page is a good match for the search query.
For example, when crafting this on-page optimization list, the top-ranking competitor only listed 12 factors, so we made our list better by sharing 15 components you can focus on for on-page SEO with the hope that it will drive more clicks from the SERPs. See the image below for the optimized page title.
3. Meta Description
As explained in our other guide on H2 tag optimization, your primary keyword and secondary keywords in their own H2 subheadings can help improve the on-page optimization factors for those queries.
You can use Google’s Structured Data Markup Helper to get started tagging sections of your site to take advantage of these on-page SEO parameters. This tool will automatically create the markup for you in JSON-LD or Microdata to quickly copy and paste into your article’s HTML source code for immediate SEO benefits.
11. Search Intent
Another key on-page SEO component is the use of keywords in the body text of the content. Google’s own documentation on How Search Works even stresses the importance of this optimization factor by stating: “The most basic signal that information is relevant is when content contains the same keywords as your search query.”
However, it’s still a good on-page SEO practice to optimize the H3 tags by including partial match keyword phrases, keyword variations, synonyms, and semantically-related words to boost the topical relevance of the content.
For example, this guide is targeting the secondary keyword phrases “on-page SEO elements”, “on-page SEO activities”, and “on-page SEO components”.
2. Page Title
When it comes to on-page SEO ranking factors, page speed is a critical parameter that can impact user experience, and ultimately, the keyword positions for your website in the SERPs.