Below are the different types of off-page SEO. You can find more information in my detailed guide on what is off-page SEO.
Types of Off-Page SEO
Backlinks
The meta description is what describes the content on a web page. It is what appears below the title tag on the search engine results pages (SERPs). See my post on what does SERP stand for in SEO for a deeper explanation of this term.
The trick with internal links is to inject them into the main page content of a web page while also focusing on the anchor text of the link that’s pointing to the page you want to rank higher for a target keyword.
There are many WordPress plugins (free and paid) that can help you add Schema Markup to your web pages. But remember that Google prefers structured data to use\xa0schema.org\xa0vocabulary and recommends using JSON-LD format. There’s also a handy\xa0Google Rich Results testing tool you can use to check your code.
Page Speed
The goal of good on-page SEO is to drive qualified organic traffic to your website. And the position that your web pages appear in the search engine results pages is determined by a number of on-page SEO factors as outlined below.
The primary use of ALT text is to help blind people who use a screen reader understand the context of web page images. However, search engines also crawl images in a similar way, so inserting keywords into the ALT text field can help search engines understand your page’s content better.
You can get a complete list of 50+ tactics for how to create backlinks for free here. And if you want to learn more about the power that backlinks can have on a web page’s rankings, then check out my SEO round up page that has a list of tips and tricks for industry experts on this topic.
Social Shares
The title tag is also called the “meta title”. It refers to the title for a web page that appears 0n the search engine results page.
That is the basic idea behind on-page vs off-page SEO for website optimization, but the full comparison goes much more in depth.
The URL refers to the location that a web page is hosted on a site. And it appears in the address bar of your web browser.
You can also follow these top SEO bloggers for free content that can help your site rank better.
Summary for On-Page vs Off-Page SEO
Domain Authority is measured by these off-page SEO factors:
The age of the domain.
The history of the domain.
The number of linking root domains pointing to the domain.
The total number of links pointing to a domain.
Page Authority
The page content is the main text that the user reads on a web page, and it’s often one of the least thought-about aspects of on-page SEO vs off-page SEO.
It’s the most important ranking factor for a web page, which is why it’s the first step you need to take for how to add keywords to website HTML for ranking increases.
You can check the current speed of any web page and get recommendations for improvements with Google’s Page Speed Insights tool.
Core Web Vitals
Having a search engine friendly URL is an on-page SEO ranking factor.
This tip was featured in my other blog post on how to get SEO results fast.
Brand Mentions
The best places to put your keywords are within the first 100 words on the page and the last 100 words on the page. It’s also a good idea to sprinkle these keywords once or twice throughout the middle of the page too.
Let’s now look at a comprehensive overview of both of these essential SEO strategies along with best practices for achieving higher search engine rankings. And if there’s any acronym or abbreviation below that you’re not clear about, take a look at my SEO acronyms page to get a quick definition.
What Is On-Page SEO?
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What Is The Difference Between On-Page and Off-Page SEO?
Therefore, on-page and off-page SEO work best together to improve your search engine rankings in a complementary fashion. And their combined efforts are what determine how long does it take for SEO to take effect.
I hope you enjoyed this post about on-page vs off-page SEO.
And when you’re done reading, be sure to check out my other posts on\xa0why your business needs SEO\xa0and\xa0why SEO is important for your online success\xa0to gain additional insight on this topic. I also have pages on SEO vs PPC and\xa0SEO vs SMM, if you’re curious about those differences as well.
An internal link refers to any link on a site that links between two pages on the same site. And good internal linking is one of the easiest on-page SEO strategies to give your content a boost in rankings.
You can check the current state of the Core Web Vitals on any web page and get recommendations for improvements through Google’s Page Speed Insights tool.
Mobile Experience
Off-page SEO refers to the actions taken outside of your website that impact search engine rankings. You have less control over off-site SEO because it consists of getting links from other websites. Off-page SEO is crucial for improving the relevance, trustworthiness, and authority of your website.
It’s so good that I also recommend it in my free guide on how to increase your SEO rankings in 30 days.
There are several on-page SEO factors that affect page speed performance, including:
Minimizing HTTP requests.
Making sure server response time is <200ms.
Setting browser caching to at least a week or longer.
Enabling Gzip compression.
Prioritizing above-the-fold content loading.
Placing all CSS in an external style sheet.
Having image sizes under 100kb (.jpg, .png, .gif).
Minifying all JS, CSS, and HTML.
Eliminating render-blocking resources.
As you’ll discover in the next section, the main difference between on-page and off-page SEO in regards to linking is that you can control the links that appear on your site. Off-site links are built through relationships with other webmasters.
Next, you’ll see a table that compares the top differences between on-page SEO and off-page SEO. After the table, I’ll explain each factor individually.
You can get some quick boosts in rankings by adding your target keywords inside the main page content around 3-4 times on a 1,500 or more word post.
Brand mentions can be a powerful backlink building technique. To use it, just look for websites that mention your brand, employees, or founders and and politely ask them to include a link along with the brand mention.
According to Moz, “the authority of the linking site and the linking page both matter.” Therefore, it’s better to have a backlink pointing to a page on your site that is both relevant and from a trusted source.
(If you need a quick overview of what is search engine optimization in general, I have a separate guide on that topic.)
The best way to increase the Page Authority for a web page is to improve its link profile. This can be done by getting\xa0backlinks\xa0from external high-authority pages which act as “votes of confidence” for the authority of your page.
What Is More Important On-Page or Off-Page SEO?
Headings refer to the H1 to H6 tags on a web page. And search engines give these headings more weight when ranking a web page than the other text on the page.
