Which SEO Techniques Are In Trend? (Top 15 Revealed)

To optimize your images for SEO, you need to:

• Use high-quality, relevant, and original images for each page.
• Compress and resize images to reduce file size and loading time.
• Use descriptive file names and alt text for images that include your target SEO keywords.
• Use captions and titles for images.
• Use schema markup and structured data for images when appropriate.
• Use image sitemaps or robots.txt to help search engines find your images if they are not embedded on a web page.

15. Voice Search Optimization

However, AI and content writing software are not meant to replace human writers. They are meant to augment and assist human writers by providing suggestions, recommendations, feedback, and data. You still need to use your own creativity, judgment, and expertise to create content that is original, relevant, engaging, and helpful for your audience.

8. SEO Automation

As explained in this other guide about Can SEO Be Automated, SEO automation can help you save time and resources, improve efficiency and accuracy, and enhance your SEO performance and results. However, SEO automation is not a magic bullet that can solve all your SEO problems. You still need to use your own skills, knowledge, and strategy to plan, execute, monitor, and improve your SEO campaigns.

To optimize your content for semantic SEO, you need to:

• Conduct semantic keyword research and analysis to find related topics, synonyms, variations, and long-tail phrases that match user intent.
• Create comprehensive and in-depth content that covers all aspects of your main topic and provides clear answers and solutions for users.
• Use schema markup and structured data to enhance your content with rich snippets and search features, such as featured snippets, knowledge panels, people also ask boxes, etc.
• Use natural language and conversational tone to match how users search and speak.
• Link your content to relevant and authoritative sources and resources to provide additional value and context for users.

SEO competitor analysis can help you:

• Discover new keywords and content ideas.
• Identify gaps and opportunities in your SEO strategy.
• Benchmark your SEO performance and progress.
• Learn from your competitors’ strengths and weaknesses.
• Gain insights into your target audience’s behavior and preferences.

Semantic SEO can help you rank higher on Google by providing more relevant and satisfying content for users. It can also help you rank for more keywords and queries by expanding your topical coverage and authority.

5. Using Schema Markup

Voice search optimization is important because voice search is:

• Growing rapidly due to the popularity of devices like Google Home, Apple HomeKit, and Amazon Alexa.
• More convenient and natural than typing queries on keyboards or screens.
• More conversational and long-tail than text-based queries.
• More likely to have local or mobile intent.

Traditionally, the higher your SERP position, the higher your CTR. However, this may not be the case in 2024 and beyond. According to a study by WordStream, the average CTR for position 1 on Google has dropped from 31% in 2015 to 15% in 2021. This means that ranking first on Google does not guarantee a high CTR anymore.

For example, if you are a financial software company, you should write about topics related to finance and software, not food recipes or health tips. You should also include your credentials, such as your name, bio, and social media profiles, to demonstrate your authority and trustworthiness.

Semantic SEO is another technique that is in trend. Semantic SEO is the process of building more meaning and topical depth into web content and across your website. By doing so, you help Google crawlers better understand your content and see your domain as having topical authority in specific subjects, and thus promote it more often in the SERPs.

Another SEO technique that is in trend for 2023 and beyond is to use artificial intelligence (AI) and content writing software to create and optimize your content.

Image SEO is another technique that is trending. Image SEO is the process of optimizing your images to rank high on Google Images and drive more traffic to your website.

Updating old pages is another SEO technique that is in trend. Updating old pages is the process of revising and improving your existing content to make it more relevant, accurate, fresh, and comprehensive.

To update your old pages for SEO, you need to:

• Identify pages that need updating based on performance, relevance, accuracy, freshness, etc.
• Conduct keyword research and analysis to find new or updated keywords for the content.
• Rewrite or add new content to cover all aspects of your topic and provide clear answers and solutions for users.
• Optimize your title tags, meta descriptions, headings, images, links, etc.
• Use schema markup and structured data to enhance your SERP appearance when appropriate.
• Republish or promote your updated pages on your website and/or social media and other platforms.

12. Product Page SEO

Video content can help you:

• Increase user engagement and retention.
• Boost brand awareness and trust.
• Showcase your products or services.
• Explain complex topics or concepts.
• Provide entertainment or education.

Image SEO is important because images can:

• Make your content more appealing and scannable.
• Provide additional information and context for users and search engines.
• Increase user engagement and retention.
• Showcase your products or services.
• Improve on-page SEO signals with optimized image data.

These features can provide users with quick answers or information without having to click on any link. This means that you need to optimize your content for these features to increase your visibility and CTR.

Schema markup is code that describes elements on your website into a language that all major search engines understand. That way, search engines can present users with richer results. A how-to markup, for example, tells Google that a specific piece of content is a step-by-step guide while a recipe markup indicates recipe details and instructions to make food.

To optimize your content for voice search, you need to:

• Conduct keyword research and analysis for voice-based queries.
• Create content that answers common questions or provides solutions for users.
• Use natural language and conversational tone to match how users speak.
• Use schema markup and structured data to provide more information and context for users and search engines.
• Optimize your website for mobile and local SEO.

Summary for Which SEO Techniques Are In Trend

Semantic SEO is based on the idea of semantic search, which is the ability of search engines to understand the meaning and context of user queries and provide relevant and personalized results. Semantic search goes beyond keywords and looks at the concepts, entities, relationships, and intents behind the words.

In this article, we will explore some of the most important SEO techniques that are in trend for 2023 and beyond, and how you can leverage them to boost your website’s online visibility and performance.

Which SEO Techniques Are In Trend?

1. First-Hand Experience

Some of the tools that can help you with SEO automation include:

• Screaming Frog
• Google Search Console
• Google Analytics
• Ahrefs
• Moz
• Semrush
• SE Ranking
• SISTRIX
• Keyword Cupid

9. Changes to CTRs and SERP Positions

As we mentioned earlier, Google will consider the experience of the author or creator when evaluating the quality of content. However, experience is not enough. You also need to establish your authority and reputation as an expert on your topic. This means that you need to build your personal brand and showcase your credentials and achievements.

Google has always valued expertise, authority, and trust (E-A-T) as quality signals for content. However, Google has now added another “E” to the acronym: experience, making it E-E-A-T. This means that Google will consider the first-hand, real-world experience of the author or creator when evaluating the quality of content.

Another SEO technique that is in trend for 2023 is to create content that is targeted to your specific audience, not just to generate traffic. Google is getting better at understanding user intent, or the deeper problem that users hope to solve with their search queries. This means that you need to understand what your audience wants and needs and create content that matches their intent and expectations.

Voice search optimization is another technique that is still in trend. Voice search optimization is the process of optimizing your content to rank high on voice-based queries from devices such as smartphones, smart speakers, or voice assistants.

Video content is another technique that is in trend for 2023. Video content is one of the most engaging and popular forms of content on the web. According to a study published in the Ericsson Mobility Report, video will account for 76% of all internet traffic by 2025. This means that you need to create and optimize video content to reach and attract more users.

Another way to build your author authority is to publish guest posts on reputable websites in your niche, where you can share your insights and expertise with a wider audience. You can also participate in podcasts, webinars, interviews, or other online events where you can showcase your knowledge and skills.

One way to do this is to create a comprehensive author profile page on your website, where you can display your bio, photo, social media links, portfolio, testimonials, awards, certifications, and any other relevant information that demonstrates your authority and credibility. You can also link your author profile page to your content pages using schema markup (mentioned below) which can help Google understand who you are and what you do.