For instance, it checks for a brand logo in the first five seconds, if it has a voiceover, and assesses video length based on specific marketing objectives.
AI-driven advertising solutions could be a game-changer for optimizing creative assets, analyzing advertising strategies, and making data-driven decisions that significantly improve ROI.
If an ad lacks what Google considers critical elements, the feature notifies advertisers and proposes actionable steps to improve the ad’s performance.
According to internal data, voiceovers on video ads have higher conversion rates than those without voiceovers.
Screenshot from Google, September 2023Creative guidance evaluates video ads against Google’s proven innovative best practices.
Therefore, its suggestions may not align with every brand’s style and strategy.
AI-Powered Video Campaigns
In a continued effort to assist advertisers with artificial intelligence (AI), Google announced its latest feature for video advertisers, creative guidance in Google Ads.
Creative guidance primarily focuses on four key elements: brand logo visibility, video duration, voiceover quality, and aspect ratio.
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